I’m sure I’ve talked about Uber a few times already, so you all know how helpful this service has been for me in the past few months. While this is still very true, don’t get me wrong, I have found some articles lately that talk about some possible problems. Everyone really loves the low prices for their rides with Uber, this is definitely a huge part of why they’re so popular. But, of course, there’s a catch… it’s called price surging. Whenever there is a lot of traffic or not enough cars out there, price surging happens, which means the prices go up, anywhere from twice the amount to nine times the amount it normally would be. Thankfully, this usually only goes on for a few minutes, so I can just wait it out… except that one time… 8:30am was running late for work… enough said.
Anyways, I just read that a researcher found out that Uber has the ability to decide when and when not to use this price surging. Apparently, they can see what percentage our battery is at all the time, so of course, when our phone is dying, this would naturally make us more willing to accept the higher price. I mean, imagine you need to get somewhere in a hurry, but your phone battery is dying, you would sadly have no choice but to spend more money on that Uber ride. On the flip side, if your battery is in really good shape, you are much more likely to patiently wait for the price surging to be over. Now, whether or not they use this information for their benefit is still up for debate…
What do you think?
It’s like those super extra pricey convenience stores in hotels that really over charge for everything, just because they know you don’t have a choice but to buy that toothbrush, milk, etc. For example, Gen and I have this small grocery store within walking distance from our apartment, Country Grocer, that we checked out a while ago… everything DOUBLE the price that it usually would be anywhere else! I mean, I like pizza as much as the next guy, but definitely not enough to spend that much money on a frozen one. I’m always fascinated with how businesses outsmart us on a regular basis, and that we are often not even aware of it. But sadly, when it comes to Uber, I’m still going to keep using it and hope I avoid those price surges, because I have places to get to and people to see… what’s a girl to do?
What other times have you paid too much for something because you had no choice?